Partners
As one of
the fastest growing segments in advertising,
cause marketing is helping corporations build
valuable relationships with educated consumers.
These relationships create loyal consumers who
can better identify with a company's philosophy,
positioning and brand, while still affecting
social change.
Because
selecting an appropriate charity to partner with
is the key to achieving a successful marketing
plan, Big Brothers Big Sisters has much to
offer. Market research confirms that BBBS has an
enviable brand:
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Nationwide, 88% of Americans recognize the name "Big Brothers Big Sisters"
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One of the top three most recognized youth serving brands in America
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Universal appeal -- children remain America's top priority
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Our mission is well understood and our reputation is excellent
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BBBS is associated with a "purity of mission," professionalism and integrity
Having many
audiences is a benefit to corporations as we
have great potential to reach a diverse and
broad audience. Our clients include children,
parents, guardians, volunteers, donors and board
members. A national breakdown looks like this:
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54% of volunteers are women, 46% are male
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25% of volunteers are African American, Hispanic or Asian
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The median age of our volunteers is 31
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50% of volunteers list there occupation as "management" or "professional"
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80% have attended some college and/or received college degrees
Many
partnering opportunities exist within the Big
Brothers Big Sisters mission. If your corporate
culture encourages community involvement and
corporate citizenship, please contact us at
360-279-0644.